Senior Marketing Campaign Specialist
Snapp is the pioneer provider of ride-hailing mobile solutions in Iran that connects smartphone owners in need of a ride to drivers who use their private cars offering transportation services. We are ambitious, passionate, engaged, and excited about pushing the boundaries of the transportation industry to new frontiers and be the first choice of each user in Iran.
- Coordinate with the creative and social media teams to effectively manage end-to-end social media campaigns related to the Snapp Super Application. This includes scheduling meetings, preparing scenarios, following up on necessary contracts, and more.
- Take charge of managing mini ad-hoc campaigns associated with the Snapp Super Application. Ensure seamless collaboration with various teams involved in the respective campaigns.
- Monitor, track, and evaluate the performance of all Super App banners and cards, including the homepage and Snapp Club. Prepare comprehensive reports to present the outcomes of each banner.
- Oversee the implementation of new features in conjunction with Super App campaigns. Develop a strategic plan, establish necessary alignments, and prepare reports to assess the campaign's success.
- Meet with the creative and social media teams regularly to discuss campaign strategies, objectives, and progress.
- Ensure all stakeholders are aligned on campaign goals and deliverables.
- Hold post-campaign meetings to evaluate performance and gather feedback for future improvements
- Craft clear and concise messaging that effectively communicates the value proposition of the Snapp Super Application.
- Coordinate with legal and procurement teams to review, negotiate, and finalize contracts with relevant vendors and partners.
- Proactively address any obstacles or delays to maintain the campaign's momentum and achieve timely execution
- Establish key performance indicators (KPIs) for mini ad-hoc campaigns, such as engagement, conversion, and customer feedback.
- Regularly analyze campaign performance against KPIs and benchmarks to identify areas of improvement
- Utilize data and insights to refine future mini ad-hoc campaigns and optimize their effectiveness.
- Implement a robust tracking system to monitor the performance of Super App banners and cards in terms of impressions, click-through rates, and conversions.
- Collect data on user engagement and behavior to assess the effectiveness of each banner and card.
- Continuously monitor performance trends and identify opportunities for optimization.
- Prepare comprehensive reports detailing the outcomes of each Super App banner and card, including key metrics, trends, and insights.
- Provide actionable recommendations based on the findings to enhance the performance of future banners and cards.
- Develop a comprehensive plan for introducing new features in the Snapp Super Application, including target audience, messaging, and launch timelines.
- Coordinate with product, development, and marketing teams to ensure seamless integration of new features in the Super App campaign.
- Strong interpersonal, team skills and attention to detail needed
- Ability to handle multiple tasks/projects at once and have superior organizational skills
- Commitment to deadlines, time management
- Reporting skills (Office, Official Emailing, Analyzing method, Excel)
- Have a Good Presentation Skills
- Paying attention to detail
- Result Orientation
- Data-driven attitude